When we talk about SEO (Search Engine optimization) of a site or blog, we mainly consider Google and ignore Bing, Yahoo and other search engines . Bing generates 31% of all USA searches (this including Bing and Yahoo, as we know that Yahoo Search is powered by Bing). So it is important to optimize your site for Bing also. In this article, I have discussed about Bing SEO Guide the ways to optimize your sites for Bing and Yahoo. Before going further, I have written some questions about the Bing Search Engine answering which will enlighten you about Bing search engine.
The questions are:
- How to get 1st Rank in Bing?
- What are Bing’s Ranking Factors?
- Are there any tips for getting good rank in Bing Search?
- What should the webmaster/blogger do for getting good rank in Bing?
- I want to increase my sites Bing Ranking –What should I do?
Let’s start with some tips for Bing Search engine optimizations:
Bing SEO Guide for Beginners
- Bing likes domain names that with keywords. But do not stuff keywords in domain. Go with the primary keyword phrase for your site.
- Domain age seems to be an important factor in Bing – the older, the better.
- Content should be based on keyword research – showing you what users are actually looking for.
- Bing love big sites, your sites must have lots of pages for better results.
- The article length must be more than 300 words. My suggestion is write articles more than 500 words. But do not use unnecessary (useless) words to increase words counts.
- Make it unique – don’t reuse content from other sources. Content must be unique in its final form on your page.
- Poor grammar & typos may result in lower search rankings in Bing.
- Use Keywords in your article body, do not stuff keywords…
- Bing really likes to see the phrases exactly as people would search for them, so use that in the webpage and content.
- Do not use hidden text in article.
- Focus on only one idea in one article; do not try covering more than one topic in single article.
According to Bing
By providing clear and easy to read content on your website, we are more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or those redirecting visitors away to other sites quickly tend not to rank well. Your content should be easy to navigate, rich in content and engaging to the visitor, and provide them the information they seek.
See Also: Select better Blogs for GuestPost
- Links pointing to your site help Bing discover new pages on your site. Bing likes “editorial links”. What does this mean? Bing loves links in article body but not just a list of link in recourse pages or in Directory.
- Get Links from authority site (very hard work).
- Be careful when adding backlinks for your site. Link to only directly related/relevant items of content internally and externally.
- Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes can lead to your site being delisted from the Bing index.
- Title: Title must be relevant to your topic, unique and 65 characters long. Bing places a lot of emphasis on ‘title tags’, so be sure to use your primary keyword phrase for each page in the title tag.
- Meta Description: Meta description should be unique, relevant, grammatically correct, roughly 160 or fewer characters. Please give time to write unique and relevant description to increase your CTR on Search result page.
- Use H1, H2, H3 tags: Use H1, H2, H3 tags in Page to show the article structure. Use only one H1 tags in a page.
- ALT tag usage: helps crawlers understand what is in an image.
- Internal links help create a view of how content inside your website is related. Use targeted keywords as the anchor text to support other internal pages.
- URL structure: avoid using session IDs, &, # and other characters when possible.
- Do not put important content in images, Flash, Java script.
Bing’s comments on Flash: If your site uses animation technology, such as Silverlight or Flash, there’s good news and bad news. First the good news: bots are getting better and better at extrapolating text content from these sophisticated presentation technologies. But now for the bad news: it’s still a hit-or-miss game (frankly more miss than hit), and the use of these technologies is ultimately not a good bet for SEOs.
- Make sure your robots.txt file isn’t blocking the bots or creating any other issues.
- Make xml and HTML sitemap of the site and submit it into Bing Webmaster tool
- Page Load Time: The faster it is the better it will be for your site, but take care to balance absolute page load speed with a positive, useful user experience.
- Each page should be accessible by at least one static text link. So spend time on interlinking of your pages.
- Navigational structure: Keep it clean, simple and easy to crawl, make sure that every page should be one to three clicks away from home page.
- Social media plays a role in today’s effort to rank well in search results. The most obvious part it plays is via influence. If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals.
- Bing looks at the social authority of a user. Bing looks at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. So make your Twitter profile authority one, tweet and retweet of your post on Twitter is necessary.
- Bing tracks only link shared on Facebook that are marked as “everyone” and links shared from Facebook fan pages. Bing does not know how authoritative you are on Facebook.
- Share same link on Twitter and Facebook for better result in Bing search listing.
- Connect Bing to your Facebook account for using “Liked By Your Friends” and “Facebook Profile Search” features of Bing. “Liked By Your Friends” is something like Google+ result in Google search.
Do let us know: Do you optimize your blog for Bing search engine or your target is only Google search engine?